Print Ad Portfolio

Flamin' Hot Cheetos

The first objective of any ad campaign is to get noticed. This campaign does that in two ways, first, there is no headline or copy; it's all visual. Secondly, the visual is unexpected playing up just how hot Flamin' Hot Cheetos really are.

cheetos ad1


cheetos ad2


cheetos ad3

Writer's Digest

This campaign pushes the creativity with unexpected visuals and headlines that speak the magazine's benefits to the aspiring writer. 

writers digest ad1


writers digest ad2


writers digest ad3

Richard Nixon Museum and Birthplace

Tough campaign since Nixon was guilty as sin in the Watergate conspiracy. Yet for all that, it was an amazing period in history which comes alive in a tour of this museum "just 15 minutes from Disneyland, a roller coaster ride through a half century of history." 

nixon museum ad1


nixon museum ad2


nixon museum ad3


nixon museum ad4

Eddie Bauer

Eddie Bauer customers don't want to dress like everyone else. The creative strategy here is "anti-sameness." Ad in all campaigns, each ad pushes the same strategy, but in a different way.

eddie bauer ad1








Let's face it. When you boil it down, who really needs to spend $200,000 on a coupe that is really no faster or better than cars costing half that amount. The real motivation to buy a Bentley: status. A Bentley is a statement of superiority. People drive them because they can. This campaign has fun with the obvious benefit.

 bentley ad1


bentley ad2


bentley ad3


This full-page magazine ad made a case for a line of paintable, pre-textured switch plates that blend into any room seamlessly. Marketing research found InvisPlate buyers were primarily women who had put a great deal of time and effort into designing their homes. Thus the appeal was to them: "Shoes, hair, jewelry–every detail counts. Same with a room. One drab switch plate can ruin your décor. InvisiPlate wall covers are ready to paint and pre-textured to match any existing wall. The result is an elegant finish that won’t crack, chip or peel. Or mar the beauty within." 



ACP is one of the nation's leading manufacturers of signs that mark underground utilities like fiber optic cables and gas lines. Their products aren't fancy or stylish; rather, they're designed to endure the elements -- sunlight, windblown sand, water, temperature extremes -- with zero maintenance. So I developed a creative strategy of impervious to the ravages of time. Executing this strategy, we have three ads -- each of which forwards the same strategy, but in 3 different ways: contrasting the product against structures that really show the passage of time. The final ad brought a welcomed touch of humor, entertainment and showmanship into a product line that is traditionally devoid of fun content. That puts ACP into a leadership position and reinforces their position as #1.










Bestcare is a family medical center in the Dallas suburb of Garland. They had been losing some market share to walk-in clinics like CareNow and PrimaCare. Formerly named "St Paul Family Medical Center" the owners of Bestcare saw patients by appointment only. I advised doing both. I came up with their new name, which was tested by survey and ranked highly among patients. The doctor had been in business for 20 years at the same location but had virtually no marketing to help them. After I rebranded them, their business has done well ever since.












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Articles View Hits

500-Year-Old Secrets of Amazing Composition

lament over the dead christ

After 9 years as a professional display artist traveling across the US, I set out to unlock a riddle that in turn uncovered an ancient blueprint of master composition.

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How to Build Professional Window Displays


10 Steps toward Great Visual Merchandising

Here for beginners are the 10 basic steps on how to create window displays that people will notice. Even if you've never built a single display in your life, these fundamentals will help you create displays that sell.

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Subtle clues you might have found the right creative:


total profits earned

$411,000,000 in sales generated by Steve Hall for clients

43,000,000 total hits on websites designed by Steve Hall Creative

43,000,000 visitors to Steve Hall's websites



11,000 visual merchandizing displays

500,000 words published as a copywriter

500,000 words published
as a copywriter

500 plus keywords on page one of Google by Steve Hall
SEO keywords on
Page One of Google


250 print ads in newspapers,
magazines & online


153 total brochures and catalogs by Steve Hall

153 brochures and catalogs



128 films and videos scripted

102 websites built by Steve Hall

102 websites


77 TV spots

62 logo designs by Steve Hall

62 gorgeous logos


33 packaging designs

9 book covers designed by Steve Hall

9 book covers


Plus billboards, business cards, company names, direct mail campaigns, exibitions, outdoor signs, marketing campaigns, Pay Per Click, photography, showroom designs, typesetting and...


1 place where all this experience comes together:
Your project.