There is only one way to create a logo that resonates with who you are.
Step 1. We have to find out who you are.
Or who your company is.
It requires work. Specifically, it's called homework.
Step 2. Doing great logos takes exploration down all the potential avenues that could produce a logo gold.
There isn't some other way to do great work. There's only one way.
Do you know how long it takes to come up with a logo? Many designers can think up an "idea" in 60 seconds. Note, I said how long it takes to come with a logo. Not a great logo.
A logo that is not derived from dilligent homework, that isn't explored for variations or better ways to do it, will not be of high quality. The only kind of work I care to do starts at great and goes up from there to spectacular.