Email Marketing

Email Marketing

Email marketing includes electronic brochures, DIY email blasts (which I don't do), and sophisticated auto-responder systems that automatically send out follow up emails after someone has opted in for some offer. Auto responder emails must never contain a sales pitch. That's spam. Proper use means it is used to help people with valuable professional advice and tips, which of course lead to sales all on their own.

Electronic Brochures

I also do elegant electronic brochures that can be sent out as part of a tasteful email marketing campaign. Here are a couple of examples I did for a Security company that does training, consulting and investigations.

I actually handled the branding for the entire company — their logo, etc. I selected a typewriter font which is consistent with police work (the owner is a retired police compander with 26 years on the force). The Blind Justice is a statue he keeps on his desk. I shot it at a low angle and converted it to B&W line art.

To prop the these ebrochures, I used a manila folder complete with coffee stains and paper clips to give it that police file flavor.

My attitude is that I consider it my job to make whatever I do entertaining in addition to pertinent and relevant. Advertising that fails to make a relevant point is just very poor work. Unfortunately, there is a lot of bad advertising out there from a lot of companies who should know and can even afford better, like insurance companies. I get sick of looking at stinking bad advertising on TV. Could I do better? 100% absolutely yes.





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Subtle clues you might have found the right creative:


total profits earned

$411,000,000 in sales generated by Steve Hall for clients

43,000,000 total hits on websites designed by Steve Hall Creative

43,000,000 visitors to Steve Hall's websites



11,000 visual merchandizing displays

500,000 words published as a copywriter

500,000 words published
as a copywriter

500 plus keywords on page one of Google by Steve Hall
SEO keywords on
Page One of Google


250 print ads in newspapers,
magazines & online


153 total brochures and catalogs by Steve Hall

153 brochures and catalogs



128 films and videos scripted

102 websites built by Steve Hall

102 websites


77 TV spots

62 logo designs by Steve Hall

62 gorgeous logos


33 packaging designs

9 book covers designed by Steve Hall

9 book covers


Plus billboards, business cards, company names, direct mail campaigns, exibitions, outdoor signs, marketing campaigns, Pay Per Click, photography, showroom designs, typesetting and...


1 place where all this experience comes together:
Your project.