Email marketing includes electronic brochures, DIY email blasts (which I don't do), and sophisticated auto-responder systems that automatically send out follow up emails after someone has opted in for some offer. Auto responder emails must never contain a sales pitch. That's spam. Proper use means it is used to help people with valuable professional advice and tips, which of course lead to sales all on their own.
I also do elegant electronic brochures that can be sent out as part of a tasteful email marketing campaign. Here are a couple of examples I did for a Security company that does training, consulting and investigations.
I actually handled the branding for the entire company — their logo, etc. I selected a typewriter font which is consistent with police work (the owner is a retired police compander with 26 years on the force). The Blind Justice is a statue he keeps on his desk. I shot it at a low angle and converted it to B&W line art.
To prop the these ebrochures, I used a manila folder complete with coffee stains and paper clips to give it that police file flavor.
My attitude is that I consider it my job to make whatever I do entertaining in addition to pertinent and relevant. Advertising that fails to make a relevant point is just very poor work. Unfortunately, there is a lot of bad advertising out there from a lot of companies who should know and can even afford better, like insurance companies. I get sick of looking at stinking bad advertising on TV. Could I do better? 100% absolutely yes.