Email Marketing

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Published: Friday, 31 January 2014 00:48

Email Marketing

Email marketing includes electronic brochures, DIY email blasts (which I don't do), and sophisticated auto-responder systems that automatically send out follow up emails after someone has opted in for some offer. Auto responder emails must never contain a sales pitch. That's spam. Proper use means it is used to help people with valuable professional advice and tips, which of course lead to sales all on their own.

Electronic Brochures

I also do elegant electronic brochures that can be sent out as part of a tasteful email marketing campaign. Here are a couple of examples I did for a Security company that does training, consulting and investigations.

I actually handled the branding for the entire company — their logo, etc. I selected a typewriter font which is consistent with police work (the owner is a retired police compander with 26 years on the force). The Blind Justice is a statue he keeps on his desk. I shot it at a low angle and converted it to B&W line art.

To prop the these ebrochures, I used a manila folder complete with coffee stains and paper clips to give it that police file flavor.

My attitude is that I consider it my job to make whatever I do entertaining in addition to pertinent and relevant. Advertising that fails to make a relevant point is just very poor work. Unfortunately, there is a lot of bad advertising out there from a lot of companies who should know and can even afford better, like insurance companies. I get sick of looking at stinking bad advertising on TV. Could I do better? 100% absolutely yes.

Knowledge Center

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Published: Sunday, 16 February 2014 03:49

Select from the menu at right. Over time I plan to stock this section with articles intended to help up-and-coming artists. Included there will be a manual on how to build displays, with 275 illustrations plus photos and video. 

For the time being I have several articles with information that you will definitely find nowhere else. That includes an 11,100-word essay on the creative process, a short but remarkable article covering composition, and a brief but informative article on the basics of window displays for beginners. 

Numerous teachers have asked if it was okay to use this material with students and it is definitely okay. In fact, that is why I wrote it in the first place.

I think it behooves all of us to love and help children all that we can, and to give them the benefit of our own hardwon lessons of previous generations. That in itself is a direct route to a better world and a healthier environment. I also believe there is a direct connection between the volume of art in a culture,  and that culture's happiness and well being.

Your comments and questions are welcome. 

SDCheck

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Published: Tuesday, 29 March 2016 04:49

Steve Hall Creative

Your website is the single best marketing investment you'll ever make. And compared to any other form of advertising, websites are the most cost effective. With tradtional formats like print, radio and television, when the money runs out the advertising stops. But with a website, once you get it online it continues to work for you around the clock at little to no additional cost. When people go to a website, they are normally looking for an answer to a question. But not all people have the same question. We ensure whoever lands on your site will see several items of strong interest. You should never force a visitor to dig into the site to find out what is offered. All of this needs to be represented on the home page.